SIGNAL ID Data Services and Website Privacy Policy

Introduction

Signal ID Inc. (“We” “Our” “Signal ID”) provides data marketing services (the “Services”) that assist for-profit and not-profit organizations (and other companies that service them) to market their goods and services in a relevant and efficient way. Our solutions, which are described on this website, are used principally to support email marketing, particularly targeted email marketing.

We take seriously the personal privacy interests of the individuals whose information we handle and maintain in our database. We provide this Privacy Policy (“Privacy Policy”) to explain how we use and manage information, and what rights consumers have to control how their information is used in marketing.

To review the “Addendum” we have created specifically to address disclosures required under the California Consumer Privacy Act, which also sets forth, please see our “PRIVACY NOTICE FOR CALIFORNIA AND OTHER PRIVACY STATES.”

We also operate corporate websites designed for our own customers and prospective customers, and others who want to learn about our services. We address the information we collect and use for those business purposes (such as information we use to communicate with our corporate customers, and potential customers) in Section 6 of this Privacy Policy.

1. Information That We Collect and Use in Our Services

In order to provide our Services, we make available, collect, or receive data, including personal information, to and from a variety of sources, including from websites and apps that collect the information as well as other data compilers. We refer to the information that we collect and process throughout this Privacy Policy as “Information” or “the Information.”

The Information that we may collect, receive (including from third parties), store, or make available includes various identifying information such as:

• Name and home address (address may be mapped via street or geo-location coordinates)
• Personal or professional email addresses (which may be maintained as “hashed” values)
• Other contact information such as email address and phone number
• IP address (which we likewise may map to estimated geo-location coordinates)
• A cookie or device identifier which uniquely identifies your browser or device along with other browser attributes such as user agents, time stamps, and page views
• Usage data related to your email interactions such as whether you receive, open, or respond to an email and related information
• Usage data related to your website interactions such as whether you visit or log in to a website, page visits, purchases, data input or captured on a website, and related information and what content you view or interact with
• Information and actions associated with an email such as whether an email has recently been in use and the amount and type of marketing or “email open” activity associated with an email
• Demographic information such as inferred income or age/age range household size or home ownership or number of persons in a household
• Information regarding consumer interests such as what type of products you may be interested in or what types of hobbies you might have such as whether you are a likely pet owner or a sports or art enthusiast
• Other household information such as mortgage information, mortgage rate, amount owed, lender, and related information, assets owned, and other information from publicly available files

Some of the above Information may be inferred – for instance, if a household is in a particularly wealthy area we might infer a particular income range. We also sometimes associate personal information with aggregated information such as aggregated information about tax assessments, credit ranges or other household data.

Finally, we may create a unique browser or device identifier (sometimes called a unique “fingerprint”), by combining various machine, browser and/or network attributes. These may include, for instance, information related to a user's operating system, browser type, screen resolution and size, user agent, time zone, keyboard layout, central processing unit (CPU), data processing unit (DPU), and other attributes.

We may combine any of the points of Information we collect or receive with other Information.

Signal ID also receives Information through this website (and any other website we operate), and our business operations. We describe this Information in Section 6.

2. How We Use the Information

Signal ID uses the Information for various purposes, including the following:

As Part of Our Services:

• Data Marketing Services: Our Services include providing marketing information to our customers generally regarding which customers or prospective customers are most likely to be interested (or disinterested) in certain offers or have engaged with a particular website or brand. We also may help our customers identify and understand their customers better by providing insights about them. Our customers may include (but are not limited to) small and medium-sized businesses, non-profit entities, ad and media agencies, brands, and marketing data platforms that help their customers to market and advertise to their own customers (and prospective customers).
• Retargeting Services: We often help our customers to “retarget” marketing content to website visitors. In particular, our Services help customers interested in delivering emails to people who have visited or logged in to their websites (or mobile apps). These Services may involve sending advertising content to these visitors across other websites, apps, devices or marketing channels, including through digital, email, mobile or television or direct mail channels. These services often involve combining certain types of personal information, such cookie identifiers and IP addresses – which identify your browser or device and/or network – with other personal information that has been collected by third parties. Using these Services, our customers may send you an email based on your prior visit to their website – for instance, reminding you that unpurchased goods are in your “cart,” offering you additional discounts or making additional purchase suggestions. As described in Section 4 above, you may opt out of this type of advertising.
• When we do this, we may use techniques such as “hashing” for privacy purposes, so that an email address is not reflected in our files in a “clear text” manner.
• Additional Marketing Services: Other Services we may provide to our customers (or help them to provide to their own customers), which may supplement the above Services, may involve (a) assisting customers to target and optimize email campaigns, display, or other marketing; (b) measuring how effective marketing campaigns have been, by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases; (c) analyzing and optimizing our customers’ (or their service providers’) proprietary databases; (d) helping customers to detect and prevent fraud and provide “validation” or data hygiene services, e.g., by verifying or removing or correcting old, incorrect or outdated information or evaluating whether an email address recently has been active.

To Operate Our Services

We also use the Information described above for our own internal purposes – such as to improve, test, update and verify our own database; develop new products; operate, analyze, improve and secure our Services and our databases and servers.

3. How We Share Information with Third Parties including Service Providers

Signal ID may share the Information with customers, marketing services and platforms, as well as service providers that help us to provide the Services we’ve described above (or other services we may add in the future). This includes sharing in the following ways

• With Our Customers: As described above, we license the Information in various ways to our customers (and something to partners and resellers, who license the Information to their customer), when we provide our Services. We may sometimes share the Information with those customers’ service providers (for instance, a provider that prints or sends mailings for a customer).
• With Our Partners: We also may share the Information, including personally identifiable information and Audience Segments, with business and data partners to help provide more tailored targeted marketing, advertising and communications. Likewise, we may do so for analytical purposes, including to help these other parties measure campaign performance, inform future campaigns, or to handle, analyze, or segregate this Information on our or our customers’ behalf.
• With Our Service Providers: We share the Information with a variety of service providers in order to operate, protect and advertise our Services and maintain our website(s). For instance, we may share the Information with our tech, hosting and customer support providers, marketing and advertising providers, other data providers (such as to enhance or verify our Information), security vendors, payment vendors (as to our business to business information), and other companies help us deliver, secure or develop our Services.
• Affiliates, parent companies, and subsidiaries: Signal ID may share some or all of the Information in our possession with any of our affiliated or subsidiary companies (to the extent that we ever have any).
• As required by law or to protect any person or entity: Signal ID may disclose Information if we believe that such disclosure is necessary to (a) comply in good faith with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of Signal ID, our customers, or any other person or entity.
• Corporate transfers: If Signal ID, its stock or its significant assets are acquired by or merged into another entity, our information will be transferred to that entity, and may be shared during due diligence in anticipation of any such transaction.

4. Your Marketing and Opt-Out Choices

There are multiple ways that you can opt-out of having the Information used to market to you:

• First, you may visit our opt-out page at https://app.heropixel.com/optout to have your personal information removed from our database (in which case we will generally retain such information for suppression purposes, going forward). We will then in most cases remove your personal information from our active marketing databases within 15 business days, from the time we received the opt-out request. We may in certain cases (where legally permissible) require that you verify any of the information that you submit, such as through a verified email response or another verified response.
• If you would like to opt-out of email marketing from a particular brand (such as a customer of ours), click on the “opt out” or “unsubscribe” link in the footer (at the bottom) of the marketing email you have received. Please also note that these emails do not generally come from us – you will need to contact the brand through their unsubscribe methods, whether within their emails or on their websites.
• While we generally do not engage in “direct mail” marketing, some of our customers and partners may. If you are interested in opting out of this type of marketing – i.e., materials received in your physical mailbox -- we recommend that you visit the DMA Choice website, at DMA Choice The DMAChoice service is run by the Direct Marketing Association and allows you to follow a few easy steps to ensure that your marketing preferences are honored.
• To opt out of our Retargeting Services described in section 2, go to https://app.heropixel.com/optout and click on the “Manage Cookie Preferences” bar on that page. You will need to do that from each browser that you use (because the retargeting and thus the “opt out” are cookie-based), and if you clear your browser cookies you will need to opt out again. Alternatively, you may provide us with your email address, on that same page, to opt out that particular email from our email-based Retargeting Services. You may also “opt out” of cross-contextual behavioral advertising by using a browser or browser extension that sends a “Global Privacy Control” or “GPC” signal. We honor this signal when it is detectable by us. You can learn about this signal by visiting the website globalprivacycontrol.org.
• If we market to you by email, in our corporate capacity – such as if you are a customer or prospective customer of ours and we send you information about our Services -- you may “unsubscribe” from our marketing emails through a link placed in your emails.

5. Cookies and Similar Technologies

Cookies and How We Use Them

Signal ID and its business partners use certain industry-standard technologies, including cookies and similarly functioning technologies, which we describe below. (We and/or our service providers use these technologies on our website, for instance, and our partners may use these technologies in their own marketing services.)

We may work with third parties or service providers to provide or enhance our services (e.g. for purposes of tailoring ads, or placing browser cookies), or to offer marketers ways to access or use the personal Information that we make available. These business partners of ours may set and access their own cookies, pixel tags and similar technologies on your browser, which may have cookies with varying expiration periods. Those partners may, likewise, collect various types of information about your browser, device, or browsing activities through use of these cookies.

Cookies, in turn, are small data files that contain a string of characters, such as a unique browser identifier. Cookies are stored on your computer or other device and act as tags that identify your device. Our (or other companies’) servers send your device a cookie when you visit a website. A pixel tag (also commonly known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When you access web pages (such as the website of a marketer we work with), pixel tags may generate a generic notice of the visit and permit our partners (or sometimes, us) to read the cookies that a respective company or server has deployed. Pixel tags are used in combination with cookies to track the activity on a site by a particular device. When you turn off cookies, pixel tags simply detect a given website visit.

We or our service providers, and other online marketing platforms that we or they work with, may use cookies to, among other things, “remember” you, determine visitor patterns and trends, collect information about your activities on our clients’ sites, or interact with the advertising you see. Cookies can be used in this way to provide relevant content to you and replace non-relevant communications with ads that better match your interests.

We may sometimes use technologies that are functionally similar to cookies, that use other information (described in Section 1) to create a unique identifier or “fingerprint” from or of a browser or machine, as a means of uniquely identifying or resolving the identity of a user.

Retargeting and Cross-Channel Advertising

We use cookies and similar technologies (as described above) in our Retargeting Services, which involves combining cookie identifiers and IP addresses – which identify your browser or device and/or network – with other personal information, often that has been collected by third parties. (We may rely on third party data providers to perform this combination.) Based on these data combinations, sometimes called an “identity graph,” when you visit or log into a website (such as a brand that you wish to purchase goods from) you may later receive an email – for instance, reminding you that un-purchased goods are in your “cart,” offering you additional discounts or making additional purchase suggestions. As described in Section 4 above, you may opt out of this type of advertising.

Disabling Cookies

Most web browsers are set up to accept cookies, or at least to accept certain types of cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some features of our website and other services may be difficult to use or become inoperable.

6. Data Collected Through Our Corporate Website

Information Collected

Signal ID collects information from users of our website(s) (including any page on which this Privacy Policy is posted), including:

• The domain name and IP address of a user’s web browser, as well as a user agent, time stamp and other information about a user’s browser or device.
• Information about what content and pages users access, utilize or visit on our website, or how they interact with our content – for instance, if they spent a certain amount of time reviewing a particular blog post or description of particular services.
• Information, including personally identifiable and contact information that you provide, which could include (for instance) survey information, sign-up information (e.g., if you sign up for our webinars, events or newsletters), requests for information, mailing addresses and email addresses. This might include, for instance, your name, email address and/or telephone number.

How Signal ID Uses the Information We Collect Through Our Website

We use the Information we collect through our website(s) to do the following:

• Create and manage your user account.
• Provide Services you have requested.
• Respond to and communicate with you (including regarding news and updates about our services).
• Send you offers and ads for our products and services when you browse the website(s) or other companies’ websites on the Internet (such as to “retarget” you with information about our Services).
• Send you offers and ads for products and services of partner brands, or other offers we believe may be of interest to you, such as invitations to events and webinars.
• Perform data analysis (including market research).
• We may combine the Information with other information we obtain from third parties, publicly available sources, and any other product or service we provide to further improve the relevance and effectiveness of products, and advertisements offered, including (but not limited to), those provided on or through our services.
• We may use IP addresses to help diagnose problems with our servers and to administer our website(s). We also may use IP addresses to help identify visitors to our website(s) for the duration of a session and to gather demographic information about our visitors. We may use clickstream data to determine how much time visitors spend on each web page of our website(s), how visitors navigate through the website(s), and how we may tailor our website(s) to better meet the needs of our visitors. We also use this Information for compliance with our legal obligations, policies and procedures, including the enforcement of our Terms and Conditions.
• If we collect Information from “offline” or other business sources – such as if you provide us your business card at a trade show, or for purposes of a webinar we offer – we will maintain that information and use it for marketing and business purposes, as well.

How Signal ID Shares the Information We Collect Through Our Websites and For Corporate Purposes

We may sometimes share or otherwise disclose the Information we collect about you, as described in this Privacy Policy or otherwise disclosed to you when you provide us with the information, including as follows:

• We may share the Information with service providers who help us deliver the services you request or we provide. For instance, we share the Information with tech and customer support providers, marketing and advertising providers, other data providers (such as to enhance or verify our Information), security and data hygiene vendors, payment vendors (as to our business to business information), and other companies that may help us deliver or develop Services.
• We may share the Information to communicate with you and market to you, including through email, direct mail or display media.
• We will disclose your PII (or other Information) if we believe in good faith that we are required to do so by law, regulation or other government authority or to protect the rights, safety or property of ourselves or any person or entity. We may also cooperate with law enforcement agencies in any official investigation and we may disclose any Information to the requesting agency in doing so.
• If we or all or substantially all of our assets, are purchased by another company (such as in a merger, consolidation, restructuring, the sale of stock and/or assets, or other corporate change or financing transaction), the Information in our possession will likely be transferred to the successor entity. We also may share the Information during the course of any due diligence process leading up to any such transaction.

Our website(s) use cookies and similar technologies, both for its internal and operational purposes and to market to you (such as to retarget ads to you when you visit other sites across the Internet).

7. Links

This website may provide links to other websites that Signal ID thinks users may be interested in. Signal ID is not responsible for the privacy practices of these other sites or companies.

8. Security and Data Integrity

Signal ID takes steps to help ensure that the data we possess is housed and transmitted securely. This may include various types of physical and electronic security, including firewall protections, encryption, hashing or truncation of data, and access controls to personal information. However, you should be aware that neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion.

9. Changes to this Privacy Policy

From time to time, we may update this Privacy Policy. Any changes to it will become effective when it is posted to our website or at another date specified. Please check back to learn of any changes to this Privacy Policy.

10. Storage of Information in the United States

If you are accessing our website from outside of the United States, you may wish to note that your connection likely will be through and to servers located in the United States and all Information you provide will likely be processed and securely maintained in our web servers and internal systems located within the United States. (We generally store the Information used in our Services in the United States.) Thus, you should be aware that in accessing this website or otherwise communicating with us, the information we collect or receive from you may be subject to laws with lesser or different privacy standards than those in your own country (such as if you are in a country located in the European Union).

11. State Privacy Rights: For Residents of California and Other Applicable States

If you are a resident of California, the California Consumer Protection Act (CCPA) provides certain rights of disclosure, access and deletion of your Information as described below in the “Addendum for Residents of California and Other Applicable States” at the end of this Privacy Policy.

12. Contact Us

Signal ID has a designated privacy contact. If you have questions related to this Privacy Policy, or regarding our products or services, please contact us:

Privacy Officer
Signal ID Inc.
1317 Edgewater Dr #7039
Orlando Florida 32804 USA

Email: [email protected]

We appreciate your comments and questions regarding Signal ID’s privacy practices.

Last updated: August 12th 2024

ADDENDUM FOR RESIDENTS OF CALIFORNIA AND OTHER APPLICABLE STATES

Last Modified: August 12th 2024

NOTICE TO CALIFORNIA RESIDENTS [CONSUMERS] – CALIFORNIA CONSUMER PRIVACY PROTECTION ACT

The California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act (together the “CCPA”) provides certain rights to residents of California. A number of other states provide the same or similar rights to their residents – as their own respective privacy laws become effective. (These states include but are not limited to Virginia, Colorado, Utah, Montana, Connecticut, Indiana, Texas and others.) This section of the Privacy Policy applies if you are a natural person who is a resident of California or another applicable state (collectively, “Applicable States”), and whose personal information we hold as a “controller” or “business” – in other words, when we decide how that information is used, shared and stored.

This Addendum supplements the information in the Privacy Policy. However, this Addendum is intended solely for, and is applicable only as to residents of Applicable States.

In the below tables and sections, we describe (as required by the CCPA and/or other laws):

• Our Collection of Personal Information – the types of Personal Information (which the CCPA defines broadly) that we collect, the types of sources we collect it from,
• Our Disclosure and Sale (and Sharing) of Personal Information – the types of recipients to whom we disclose or sell Personal Information.
• Our Business Purposes – our business purposes for (a) collecting and (b) sharing Personal Information, which are generally the same.
• Your California and other relevant Privacy Rights and Choices – what rights you have under the CCPA and similar laws of other states, for instance, to request that we “opt out” your information from our marketing database (also called “do not sell” rights) and/or cease using your information for targeted advertising, or to request categories and personal information that we may have collected about you.

The following sets forth the categories of information we collect and purposes for which we may use the personal information of residents of Applicable States (which includes California):

1. OUR COLLECTION OF PERSONAL INFORMATION

Depending on how you interact with us, we may collect about you the categories of information summarized in the table below. The following table also describes how we collect and use such categories of information.

2. OUR DISCLOSURE AND SALE OF PERSONAL INFORMATION

We may sell or share the information collected from and about you as discussed above for various business purposes, with service providers and with third parties including our customers. The chart below shows how and with whom we sell or share or disclose personal information, and whether (based on the CCPA and other applicable statute’s definitions of “sell” or “shared”) we believe we have “sold” or “shared” a particular category of information in the prior 12 months.

We also may share any of the personal information we collect as follows:Sharing for Legal Purposes: In addition, we may share personal information with third parties in order to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Service, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, and spam/malware prevention, and similar purposes.

Sharing In Event of a Corporate Transaction: We may also share personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.

Sharing With Service Providers: We share any personal information we collect with our service providers, which may include (for instance) providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement or hygiene, or otherwise assisting us to provide, develop, maintain and improve our services.

Sharing of Aggregate Information: We may aggregate and/or de-identify any information collected so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors, at our discretion.

3. OUR BUSINESS PURPOSES FOR COLLECTING AND SHARING PERSONAL INFORMATION

Generally speaking, we collect and share the Personal Information that we collect for the following purposes, as we also have described in our Privacy Policy and/or our website.

4. YOUR RIGHTS AND CHOICES UNDER CALIFORNIA AND OTHER APPLICABLE STATE LAWS

Without being discriminated against for exercising these rights, residents of Applicable States (which includes California) have the right to request that we disclose what personal information we collect from you, to delete that information, and to opt-out of the sale of your personal information, subject to certain restrictions. You also have the right to designate an agent to exercise these rights on your behalf. This section describes how to exercise those rights and our process for handling those requests. (To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.)

Sometimes, we act only as a “service provider” to our clients (for instance, if they provide information to us for analytics, processing or other data management services), in which case any consumer requests for opt-out, deletion or access to data must be made through that client: we therefore will forward any such requests to a named client, as feasible, such as where a client has been identified.

A. Right to request that we “do not sell” or “do not share” your personal information

You may request that we not “sell” your personal information. If you wish to make such a “do not sell” (also called an “opt out” request), please go to our “Do Not Sell” web form located at https://app.heropixel.com/optout. Alternatively, you may contact us by email at [email protected] or call our Privacy Center +1 (855) 474-7028. When you make such a request, we will retain your encrypted information on an internal “suppression” list, so that we may remove your data from our active database in the event we obtain it again at a later

Opting out from sale in the above way will also opt out of our “sharing” of your personal information. “Sharing” is a term used in California privacy law that means use of personal information for cross-context behavioral advertising, also known as targeted advertising.

B. Right to request deletion or correction of your personal information

You may request that we delete or correct any personal information that we collected from , such as if you have been a customer of ours. Note that this is different from your right to “opt out” of us selling your personal information, which is described above; also note that we do not generally collect personal information directly from consumers.) You may make a deletion or correction request by visiting https://app.heropixel.com/consumer-rights-request or by calling our toll-free number at +1(855) 474-7028. In our discretion, we may interpret your “deletion” request as a “Do Not Sell” request (and thus place it on a suppression list, as described above), if we in good faith believe that is what you are requesting.

After honoring a deletion request, we may still retain personal information for certain important purposes, such as (a) to protect our business, systems, and users from fraudulent activity, (b) to address technical issues that impair existing functionality (such as debugging purposes), (c) as necessary for us, or others, to exercise their free speech or other rights, (d) to comply with law enforcement requests pursuant to lawful process, (e) for scientific or historical research, (f) for our own internal purposes reasonably related to your relationship with us, or to comply with legal obligations. Additionally, we need certain types of information so that we can provide our Services to you. If you ask us to delete it, you may no longer be able to access or use our Services.

C. Right to request access to your personal information

Residents of Applicable States also have the right to request that we disclose what categories of your personal information that we collect, use, or sell. As a resident of such a state, you may also request the specific pieces of personal information that we have collected from you. You may make such an “access” or “right to know” request by visiting https://app.heropixel.com/consumer-rights-request, or by calling our toll-free number at +1(855) 474-7028. We may withhold some personal information where the risk to you or to others’ privacy rights is too great to disclose the information.

For security purposes (and as required under California law), we will verify your identity – in part by requesting certain information from you — when you request to exercise your California privacy rights. For instance, if you request specific pieces of personal information we have received about you, you may need to confirm your possession of an identifier (such as an email address) that reasonably confirms you are the person you claim to be.

D. Right to nondiscrimination

We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights.

E. Right to Appeal our Decision

If you disagree with a decision we have made in response to your request that we exercise any of the rights we have described, you may (depending what state you are a resident of) have a right to “appeal” our decision. You may do so by writing to us at [email protected].

F. Information about persons under the age of 16

We do not knowingly collect personal information from minors under 16 years of age in California or other Applicable States unless we have received legal consent to do so (where such consent is required). If we learn that personal information from such consumers has been collected, we will take reasonable steps to remove their information from our database (or to obtain legally required consent).

G. Authorized agents

You may also designate an agent to make requests to exercise your rights under CCPA as described above. We will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a legally sufficient power of attorney. We likewise may require that you verify your own identity, depending on the type of request you make.