Consumer Attributes Available Via Sync

Introduction

When choosing the stream type during integration config you'll see the "Unique Leads" option. When you choose that option we will send you one record of the lead ever. No matter how often they have visited your website. This integration stream is best for CRMs where you plan to contact the leads and store their information.

Here's a list of the data fields that are available through this stream. If you don't find the data you're looking for, please request it from support.

Not all destinations support receiving all of this data. It's all available to send, but the destination may not be capable of receiving it.

Consumer Attributes

Property	Values	Value Type	Description
consumer_id	0-99999999	number	Unique ID assigned to this individual.
hem	-	string	Hashed email that was provided by you to us at the time of engagement
first_name	-	string	Consumer's First Name
last_name	-	string	Consumer's Last Name
email	-	string	Consumer's Valid and Verified Email Address
phone	-	string	Consumer's Valid and Verified Phone Number
address	-	string	Consumer's Physical Address
city	-	string	Consumer's city
region_name	-	string	Name of the State
zip	99999	string	Consumer's ZIP code
country_code	US	string	Consumer's Country. HeroPixelonly returns US persons
age	0-120	number	Consumer's age
amex_card	0, 1	boolean	Whether visitor owns an Amex card
address_type	see all	string	Type of Consumer's address
bank_card	0, 1	boolean	Whether visitor owns a bank card
birth_month_and_year	1951-10-19	string	Consumer's birth date
birth_year	YYYY	number	Consumer's birth year
blue_collar	0, 1	boolean	Consumer's blue collar score
cat_owner	0, 1	boolean	Consumer's blue collar score
child_aged_0_3_hh	0-9	number	How many children between 0 and 3 yrs of age within the HH
child_aged_4_6_hh	0-9	number	How many children between 4 and 6 yrs of age within the HH
child_aged_10_12_hh	0-9	number	How many children between 10 and 12 yrs of age within the HH
child_aged_13_18_hh	0-9	number	How many children between 13 and 18 yrs of age within the HH
created_at	-	integer	The 10 digit epoch timestamp of the first Engagement on your website
credit_range	see all	string	Consumer's credit range
credit_card	0, 1	number	Number of credit cards owned by the visitor
credit_midpts	see all	number	Credit midpoints
custom_one	-	string	The Custom parameter you tagged the lead with at the time of engagement
custom_two	-	string	The Custom parameter you tagged the lead with at the time of engagement
custom_three	-	string	The Custom parameter you tagged the lead with at the time of engagement
custom_four	-	string	The Custom parameter you tagged the lead with at the time of engagement
custom_five	-	string	The Custom parameter you tagged the lead with at the time of engagement
dog_owner	0, 1	boolean	Whether visitor owns a Dog
dwelling_type	see all	string	Type of dwelling
ethnic_group	see all	string	Consumer's ethnic group
education	see all	string	Consumer's education level
education_ordinal	see all	number	Consumer's education ordinal
ethnicity_detail	see all	string	Detailed ethnicity of the visitor
ethnicity_white	0, 1	string	White ethnicity
ethnicity_african_american	0, 1	string	African American ethnicity
ethnicity_hispanic	0, 1	string	Hispanic ethnicity
ethnicity_asian	0, 1	string	Asian ethnicity
ethnicity_jewish	0, 1	string	Jewish ethnicity
gender	Male, Female	string	Consumer's gender
generation	see all	string	Consumer's generation
generation_ordinal	see all	number	Consumer's generation ordinal
home_owner	see all	string	Whether visitor is a homeowner
home_owner_ordinal	see all	number	Homeowner ordinal
home_heat_type	see all	string	Type of heating in the Consumer's home
home_improvement	0, 1	boolean	Whether visitor is interested in home improvement
home_price	0-999999	number	Price of Consumer's home
home_purchased_years_ago	0-56	number	Years since visitor purchased home
home_study	0, 1	boolean	Whether visitor has a home study
home_value	0-999999999	number	Value of Consumer's home
income_hh	see all	string	Household income
income_levels	see all	string	Levels of income
income_midpts_hh	see all	number	Midpoints of household income
investment_type	0, 1	number	Types of investments owned by the visitor
language	en-US	string
Language	see all	string	Consumer's preferred language
lat	-	string
lon	-	string
likely_charitable_donor	0, 1	boolean	Whether visitor is likely to be a charitable donor
length_of_residence	0-99	number	Length of residence
marital_status	see all	string	Marital status of the visitor
md5	-	string	32 Character MD5 encrypted hash of their email
median_home_value	0-999999	number	Median value of homes in Consumer's area
median_income	0-250000	number	Median income of Consumer's area
mortgage_age	0-34	number	Age of Consumer's mortgage
mortgage_amount	0-999999999	number	Amount of Consumer's mortgage
mortgage_loan_type	see all	string	Type of mortgage loan
mortgage_refi_age	0-24	number	Age of Consumer's mortgage refinance
mortgage_refi_amount	0-999999999	number	Amount of Consumer's mortgage refinance
mortgage_refi_type	see all	string	Type of mortgage refinance
multilingual	0, 1	boolean	Whether visitor is multilingual
net_worth_hh	see all	number	Household net worth
net_worth_midpt_hh	see all	number	Midpoint of household net worth
new_credit_offered_hh	0, 1	boolean	Whether visitor has been offered new credit
num_adults_hh	0-9	number	Number of adults in the household
num_children_hh	0-8	number	Number of children in the household
num_generations_hh	0-3	number	Number of generations in the household
num_persons_hh	0-9	number	Number of persons in the household
number_of_vehicles_in_hh	0-10	number	Number of vehicles in the household
occupation_detail	see all	string	Consumer's occupation details
outdoors	0, 1	boolean	Whether visitor is interested in outdoor activities
owns_investments	0, 1	boolean	Whether visitor owns investments
owns_stocks_and_bonds	0, 1	boolean	Whether visitor owns stocks and bonds
owns_swimming_pool	0, 1	number	Whether visitor owns a swimming pool
pet_owner	0, 1	boolean	Whether visitor owns pets
phone_activity	see all	string	Phone activity
phone_can_receive_texts	0, 1	boolean	Whether Consumer's phone can receive texts
phone_carrier	see all	string	Consumer's phone carrier
phone_dialing_code	0-9999	number	The 1 to 4 digit dialing code for this phone number or null if unknown.
phone_do_not_call	0, 1	boolean	Whether Consumer's phone is on the do-not-call list
phone_formatted	+18007132618	string	The phone number formatted in the international dialing code. N/A if not formattable.
phone_is_callable	see all	boolean	Whether Consumer's phone is callable
phone_type	see all	string	Type of phone
phone_voip	0, 1	boolean	Whether Consumer's phone is a VoIP number
photography	0, 1	boolean	Whether visitor is interested in photography
political_contributor	0, 1	boolean	Whether visitor is a political contributor
political_party	see all	string	Political party affiliation
premium_amex_card	0, 1	boolean	Whether visitor owns a premium Amex card
premium_card	0, 1	boolean	Whether visitor owns a premium card
premium_income_hh	see all	number	Premium household income
premium_income_midpt_hh	see all	number	Midpoint of premium household income
religion	see all	string	Consumer's religion
sha1	-	string	The SHA1 encryption of the users email
sha2	-	string	The SHA2 encryption of the users email (perfect for ads)
single_family_dwelling	0, 1	boolean	Single-family dwelling ordinal
timestamp	2024-06-07 10:18:36.749000	string	The full timestamp taken at the time of engagement
timezone	America/Los_Angeles	string	The full timestamp taken at the time of engagement
urbanicity	see all	string	Degree of urbanization
veteran_hh	0, 1	string	Veteran status in the household
white_collar	0, 1	number	White-collar worker ordinal

Device Technology

Property	Values	Value Type	Description
browser	Chrome 125.0.0.0 -	string	The browser they prefer to use.
device_type	desktop, mobile	string	The type of device they prefer to use.
inner_resolution	1000x900	string	The height and width of their inner screen
is_eu	0, 1	boolean	Is the user in Europe right now?
isp	-	string	Their Internet Service Provider
org	-	string	The business that was identified at the time of engagement
os	-	string	Their preferred Operating System
referrer	-	string	The referring website the visitor came from (full url)
referring_domain	-	string	The referring website domain the visitor came from
resolution	1000x900	string	The height and width of their screen
user_agent	Mozilla/5.0 (Windows NT ...	string	The user agent ID of the visitor's browser
utm_campaign	-	string	The utm_campaign parameter you set in your marketing
utm_content	-	string	The utm_content parameter you set in your marketing
utm_medium	-	string	The utm_medium parameter you set in your marketing
utm_source	-	string	The utm_source parameter you set in your marketing
utm_term	-	string	The utm_term parameter you set in your marketing
website_id	0-9999	number	The Pixel ID that identified the visitor

Consumer Affinities

"Affinity" refers to a natural liking, attraction, or inclination towards something or someone. It can also describe a similarity or resemblance between things. In different contexts, it can mean:

1. Personal Affinity: A natural liking or sympathy for someone or something. For example, "She has an affinity for classical music."

In general, it signifies a close relationship or a strong connection.

Property	Values	Value Type	Description
auto_racing_affinity	0, 1	boolean	Does the consumer have an Auto Racing Affinity?
gambling_affinity	0, 1	boolean	Consumer's affinity for gambling
golf_affinity	0, 1	boolean	Consumer's affinity for golf
gourmet_affinity	0, 1	boolean	Consumer's affinity for gourmet food
home_decorating_affinity	0, 1	boolean	Consumer's affinity for home decorating
motorcycles_affinity	0, 1	boolean	Consumer's affinity for motorcycles
pets_affinity	0, 1	boolean	Consumer's affinity for pets
travel_cruise_affinity	0, 1	boolean	Consumer's affinity for cruise travel
trucks_affinity	0, 1	boolean	Consumer's affinity for trucks
do_it_yourself_affinity	0, 1	boolean	Consumer's affinity for Do-It-Yourself
dog_affinity	0, 1	boolean	Consumer's affinity for Dogs

Interests

"Interests" refer to the subjects or activities that capture your attention, enthusiasm, and curiosity. They are the things you enjoy doing or learning about in your free time. Interests can vary widely from person to person and can include hobbies, sports, academic subjects, arts, and much more. Here are a few examples:

1. Hobbies: Activities like reading, painting, gardening, cooking, or playing musical instruments.
2. Sports and Physical Activities: Interests in activities like soccer, basketball, hiking, yoga, or swimming.
3. Academic Subjects: Areas of study such as mathematics, science, history, literature, or technology.
4. Arts and Culture: Appreciation for activities like attending theater performances, visiting museums, exploring different cultures, or watching movies.
5. Personal Development: Interests in self-improvement, learning new skills, or engaging in mindfulness practices.

Interests often reflect a person's personality, values, and lifestyle choices, and they can evolve over time as people discover new passions and experiences.

Property	Values	Value Type	Description
cars_interest	0, 1	boolean	Consumer's interest in Cars
charity_interest	0, 1	boolean	Consumer's interest in charities, either participating or contributing.
healthy_living_interest	0, 1	boolean	Consumer's interest in healthy living

Categories

Property	Values	Value Type	Description
aerobics	0, 1	boolean	Does the consumer like aerobics?
antiques	0, 1	boolean	Does the consumer like Antiques?
arts_and_crafts	0, 1	boolean	Does the consumer like Arts and Crafts?
baseball	0, 1	boolean	Does the consumer like Baseball?
basketball	0, 1	boolean	Does the consumer like Basketball?
bird_watching	0, 1	boolean	Does the consumer like Bird watching?
boating_sailing	0, 1	boolean	Does the consumer like Boating and Sailing?
camping_hiking	0, 1	boolean	Does the consumer like Camping and Hiking?
cigars	0, 1	boolean	Does the consumer like Cigars?
coins	0, 1	boolean	Does the consumer like Coins?
cooking	0, 1	boolean	Does the consumer like Cooking?
dieting	0, 1	boolean	Does the consumer like Dieting?
diy	0, 1	boolean	Does the consumer like Do-it-yoursel?
fishing	0, 1	boolean	Whether visitor is interested in fishing
fitness	0, 1	boolean	Whether visitor is interested in fitness
football	0, 1	boolean	Whether visitor is interested in football
gambling	0, 1	boolean	Whether visitor is interested in gambling
gardening	0, 1	boolean	Whether visitor is interested in gardening
golf	0, 1	boolean	Whether visitor is interested in golf
healthy_living	0, 1	boolean	Whether visitor practices healthy living
hockey	0, 1	boolean	Whether visitor is interested in hockey
hunting	0, 1	boolean	Whether visitor is interested in hunting
knitting_quilting_sewing	0, 1	boolean	Whether visitor is interested in knitting, quilting, or sewing
luxury_life	0, 1	boolean	Whether visitor lives a luxury lifestyle
magazine_subscriber	0, 1	boolean	Whether visitor subscribes to magazines
motor_racing	0, 1	boolean	Whether visitor is interested in motor racing
motorcycles	0, 1	boolean	Whether visitor owns or is interested in motorcycles
movies	0, 1	boolean	Whether visitor is interested in movies
music	0, 1	boolean	Whether visitor is interested in music
nascar	0, 1	boolean	Whether visitor is interested in NASCAR
running	0, 1	boolean	Whether visitor is interested in running
rv	0, 1	boolean	Whether visitor owns or is interested in RVs
scuba	0, 1	boolean	Whether visitor is interested in scuba diving
self_improvement	0, 1	boolean	Whether visitor is interested in self-improvement
snow_skiing	0, 1	boolean	Whether visitor is interested in snow skiing
soccer	0, 1	boolean	Whether visitor is interested in soccer
soho_business	0, 1	boolean	Whether visitor has a SOHO business
stamps	0, 1	boolean	Whether visitor is interested in stamp collecting
tennis	0, 1	boolean	Whether visitor is interested in tennis
travel_cruises	0, 1	boolean	Whether visitor is interested in cruises
travel_foreign	0, 1	boolean	Whether visitor is interested in foreign travel
travel_vacation	0, 1	boolean	Whether visitor is interested in vacations
truck_owner	0, 1	boolean	Whether visitor owns a truck
walking	0, 1	boolean	Whether visitor is interested in walking
woodworking	0, 1	boolean	Whether visitor is interested in woodworking

Collectors

If the consumer is a collector of certain items, meaning that they both have a strong affinity for and they purchase high end items in these categories.

Property	Values	Value Type	Description
fine_arts_collector	0, 1	boolean	Whether visitor collects fine arts
sports_memoribilia_collector	0, 1	boolean	Whether visitor collects sports memorabilia