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Glossary of Important Terms

Cookies​

  • Small data files stored on a user's device that help websites remember information about the user.

Identity Graph​

  • A comprehensive collection of consumer identifiers such as email, phone, and address that help in linking user interactions across different devices and platforms.

IP Address​

  • A unique string of numbers separated by periods that identifies each computer using the Internet Protocol to communicate over a network.

HEM​

  • An acronym for Hashed E-Mail, which is an email address that has been encrypted using MD5, SHA1 or SHA256.

Profiling​

  • Any form of automated processing of personal data to evaluate certain personal aspects relating to a natural person.

Data Subject​

  • The person whose personal data is being collected, held, or processed.

Personal Information​

  • Any information that can be used to identify an individual, such as name, address, email address, phone number, etc.

Non-Personal Information​

  • Information that cannot be used to identify a specific individual, such as aggregated data about website traffic patterns.

Anonymization​

  • The process of removing personal identifiers from data so that the individuals whom the data describe remain unidentifiable.

Pseudonymization​

  • The process of replacing private identifiers with fake identifiers or pseudonyms.

Service Provider​

  • A third-party company that provides services to another company, often involving the processing of data.

Third Party​

  • Any entity other than the user or the company collecting the data.

User​

  • Any individual who uses a website or service.

Retargeting​

  • Online advertising that is targeted to consumers based on their previous actions on the internet.

Opt-Out​

  • The action of choosing not to participate in something, such as receiving marketing communications.

Encryption​

  • The process of converting information or data into a code, especially to prevent unauthorized access.

Data Controller​

  • An entity that determines the purposes, conditions, and means of processing personal data.

Data Processor​

  • An entity that processes data on behalf of the data controller.
  • Permission for something to happen or agreement to do something.

Disclosure​

  • The action of making new or secret information known.

Data Breach​

  • An incident where information is stolen or taken from a system without the knowledge or authorization of the system's owner.

Direct Marketing​

  • A form of advertising where companies provide physical marketing materials to consumers to communicate information about a product or service.

Affiliates​

  • Companies related by common ownership or control. They can be financial and non-financial companies.

Automated Decision-Making​

  • Decisions made by automated means without any human involvement.

Content​

  • Any text, images, videos, or other multimedia that are part of a website or service.

COPPA (Children's Online Privacy Protection Act)​

  • A U.S. federal law designed to protect the privacy of children under 13 years of age.

CCPA (California Consumer Privacy Act)​

  • A state statute intended to enhance privacy rights and consumer protection for residents of California.

GDPR (General Data Protection Regulation)​

  • A regulation in EU law on data protection and privacy for all individuals within the European Union and the European Economic Area.

SSL (Secure Sockets Layer)​

  • A standard security technology for establishing an encrypted link between a server and a client.
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