Generation Ordinal Property
Introduction
The generation_ordinal property allows you to tailor your content based on the generational cohort of your visitors, as quantified by a numerical scale. This guide provides an overview of how to use the generation_ordinal property to create personalized experiences and includes a list of potential values.
What is Generation Ordinal?
In the context of Acxiom data, the generation_ordinal property represents the visitor's generational cohort using a numerical scale. Each value corresponds to a specific generation, helping you understand the visitor's age group and tailor your content accordingly.
Usage
The generation_ordinal property can be used to display content that resonates with the visitor's generational cohort, helping to build trust and rapport.
Example
Usage:
{{#if (eq generation_ordinal 3)}}
<p>
Thank you for being a loyal customer since the early days. We
appreciate your continued support!
</p>
<img src="/images/baby_boomers.jpg" alt="Baby Boomers" />
{{else if (eq generation_ordinal 2)}}
<p>
As a member of Generation X, your experience and insights are
invaluable to us. Thank you for being with us!
</p>
<img src="/images/generation_x.jpg" alt="Generation X" />
{{else if (eq generation_ordinal 4)}}
<p>
We honor the wisdom and contributions of the Post-WWII
generation. Your legacy inspires us every day.
</p>
<img src="/images/post_wwii.jpg" alt="Post-WWII Generation" />
{{else if (eq generation_ordinal 1)}}
<p>
Welcome, future leaders! Your innovative spirit and energy drive
us to create better solutions for tomorrow.
</p>
<img
src="/images/millennials_gen_z.jpg"
alt="Millennials and Gen Z" />
{{else}}
<p>
Welcome! We value your unique perspective and are glad to have
you with us.
</p>
<img src="/images/general_welcome.jpg" alt="General Welcome" />
{{/if}}
In this example, a message and image relevant to the visitor's generational cohort are displayed, helping to create a more personalized and engaging experience.
Potential Values
The following table lists the potential values for the generation_ordinal property:
| Value | Description |
|---|---|
3 | Baby Boomers (1943-1960) |
2 | Generation X (1961-1981) |
4 | Post-WWII (1942 and before) |
1 | Millennials and Gen Z (1982 and after) |
0 | Other |
Conclusion
Using the generation_ordinal property allows you to personalize your landing pages based on the visitor's generational cohort, as quantified by a numerical scale. By leveraging this property, you can deliver content that resonates with different generations, enhancing user engagement and effectiveness.
Next Steps
Explore more features: