Skip to main content

Ethnic Group Property

Introduction​

The ethnic_group property in Hero Dynamic Text allows you to tailor your content to the ethnic background of your visitors. This guide provides an overview of how to use the ethnic_group property to create personalized experiences and includes a list of potential ethnic group values.

Usage​

The ethnic_group property can be used to display content that resonates with the visitor's cultural background, ensuring a more relevant and engaging experience.

Example​

Usage:

{{#if (eq ethnic_group "Hispanic")}}
<img
  src="/images/hispanic_community.jpg"
  alt="Hispanic Community" />
{{else if (eq ethnic_group "Asian")}}
<img src="/images/asian_community.jpg" alt="Asian Community" />
{{else if (eq ethnic_group "African American")}}
<img
  src="/images/african_american_community.jpg"
  alt="African American Community" />
{{else if (eq ethnic_group "Jewish")}}
<img src="/images/jewish_community.jpg" alt="Jewish Community" />
{{else if (eq ethnic_group "White")}}
<img src="/images/white_community.jpg" alt="White Community" />
{{else}}
<img src="/images/general_community.jpg" alt="Community" />
{{/if}}

In this example, the image is displayed in Spanish if the visitor's ethnic group is Hispanic, in Chinese if the ethnic group is Asian, and in English for all other ethnic groups.

Potential Values​

The following table lists the potential values for the ethnic_group property:

Value Description
White Caucasian or White
Hispanic Hispanic or Latino
Asian Asian
Jewish Jewish
African American African American
Other Other

Conclusion​

Using the ethnic_group property in Hero Dynamic Text allows you to personalize your landing pages based on the visitor's ethnic background. By leveraging this property, you can deliver a more culturally relevant user experience.

Next Steps​

Explore more features of Hero Dynamic Text:

Last updated on