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Mortgage Loan Type Property

Introduction

The Mortgage_Loan_Type property allows you to tailor your content based on the type of mortgage loan the visitor has. This guide provides an overview of how to use the Mortgage_Loan_Type property to create personalized experiences and includes a list of potential mortgage loan type values.

Usage

The Mortgage_Loan_Type property can be used to display content that resonates with the visitor's mortgage loan type, making your communication more relevant and effective.

Example

Usage:

{{#if (eq Mortgage_Loan_Type "Community Development Authority")}}
<p>
Take advantage of our special programs designed for Community
Development Authority loan holders.
</p>
<img
src="/images/community_development.jpg"
alt="Community Development" />
{{else if (eq Mortgage_Loan_Type "Conventional")}}
<p>
Explore our competitive rates and offers for conventional
mortgage holders.
</p>
<img
src="/images/conventional_mortgage.jpg"
alt="Conventional Mortgage" />
{{else}}
<p>
Welcome! Discover our range of services tailored to various
mortgage types.
</p>
<img src="/images/general_mortgage.jpg" alt="General Mortgage" />
{{/if}}

In this example, various personalized messages and offers are displayed based on the visitor's mortgage loan type, providing fresh ideas to enhance user engagement and conversions.

Potential Values

The following table lists the potential values for the Mortgage_Loan_Type property:

ValueDescription
Community Development AuthorityCommunity Development Authority loan holders
ConventionalConventional mortgage loan holders
FHAFederal Housing Administration (FHA) loan holders
Private Party LenderPrivate party lender mortgage holders
Small Business AdministrationSmall Business Administration (SBA) loan holders
VA LoanVeterans Affairs (VA) loan holders
Wrap-Around MortgageWrap-around mortgage holders

Conclusion

Using the Mortgage_Loan_Type property allows you to personalize your landing pages based on the visitor's mortgage loan type. By leveraging this property, you can deliver content that resonates with different mortgage types, enhancing user engagement and effectiveness.

Next Steps

Explore more features: