Mortgage Loan Type Property
Introduction
The Mortgage_Loan_Type property allows
you to tailor your content based on the type of
mortgage loan the visitor has. This guide provides
an overview of how to use the
Mortgage_Loan_Type property to create
personalized experiences and includes a list of
potential mortgage loan type values.
Usage
The Mortgage_Loan_Type property can be
used to display content that resonates with the
visitor's mortgage loan type, making your
communication more relevant and effective.
Example
Usage:
{{#if (eq Mortgage_Loan_Type "Community Development Authority")}}
<p>
Take advantage of our special programs designed for Community
Development Authority loan holders.
</p>
<img
src="/images/community_development.jpg"
alt="Community Development" />
{{else if (eq Mortgage_Loan_Type "Conventional")}}
<p>
Explore our competitive rates and offers for conventional
mortgage holders.
</p>
<img
src="/images/conventional_mortgage.jpg"
alt="Conventional Mortgage" />
{{else}}
<p>
Welcome! Discover our range of services tailored to various
mortgage types.
</p>
<img src="/images/general_mortgage.jpg" alt="General Mortgage" />
{{/if}}
In this example, various personalized messages and offers are displayed based on the visitor's mortgage loan type, providing fresh ideas to enhance user engagement and conversions.
Potential Values
The following table lists the potential values for
the Mortgage_Loan_Type property:
| Value | Description |
|---|---|
Community Development Authority
|
Community Development Authority loan holders |
Conventional |
Conventional mortgage loan holders |
FHA |
Federal Housing Administration (FHA) loan holders |
Private Party Lender |
Private party lender mortgage holders |
Small Business Administration
|
Small Business Administration (SBA) loan holders |
VA Loan |
Veterans Affairs (VA) loan holders |
Wrap-Around Mortgage |
Wrap-around mortgage holders |
Conclusion
Using the Mortgage_Loan_Type property
allows you to personalize your landing pages based
on the visitor's mortgage loan type. By
leveraging this property, you can deliver content
that resonates with different mortgage types,
enhancing user engagement and effectiveness.
Next Steps
Explore more features: