Home Owner Ordinal Property
Introduction
The home_owner_ordinal property allows
you to tailor your content based on the
visitor's likelihood of home ownership, as
quantified by a numerical scale in the context of
Acxiom data. This guide provides an overview of how
to use the home_owner_ordinal property
to create personalized experiences and includes a
list of potential values.
What is Home Owner Ordinal?
In the context of Acxiom data, the
home_owner_ordinal property represents
the likelihood of the visitor being a home owner
using a numerical scale. Each value corresponds to a
specific level of home ownership probability.
Usage
The home_owner_ordinal property can be
used to display content that resonates with the
visitor's likelihood of home ownership, making
your communication more relevant and effective.
Example
Usage:
{{#if (eq home_owner_ordinal 4)}}
<p>
We have exclusive offers for confirmed home owners like you.
Explore our range of home improvement solutions.
</p>
<img
src="/images/confirmed_home_owner.jpg"
alt="Confirmed Home Owner" />
{{else if (eq home_owner_ordinal 1)}}
<p>
Considering buying a home? Check out our mortgage and real
estate guides to help you on your journey.
</p>
<img
src="/images/probable_home_owner.jpg"
alt="Probable Home Owner" />
{{else if (eq home_owner_ordinal 0)}}
<p>
Renting? Discover our renter-friendly solutions and affordable
rental insurance plans.
</p>
<img src="/images/renter.jpg" alt="Renter" />
{{else if (eq home_owner_ordinal 3)}}
<p>
Explore our home ownership resources designed for those likely
to own a home.
</p>
<img
src="/images/likely_home_owner.jpg"
alt="Likely Home Owner" />
{{else}}
<p>Welcome! Discover our services tailored to your needs.</p>
<img src="/images/general_services.jpg" alt="General Services" />
{{/if}}
In this example, a message and image relevant to the visitor's likelihood of home ownership are displayed, helping to create a more personalized and engaging experience.
Potential Values
The following table lists the potential values for
the home_owner_ordinal property:
| Value | Description |
|---|---|
4 |
Confirmed home owner |
3 |
Likely home owner |
1 |
Probable home owner |
0 |
Not a home owner (Renter) |
Conclusion
Using the home_owner_ordinal property
allows you to personalize your landing pages based
on the visitor's likelihood of home ownership.
By leveraging this property, you can deliver content
that resonates with different levels of home
ownership probability, enhancing user engagement and
effectiveness.
Next Steps
Explore more features: