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Net Worth HH Property

Introduction​

The Net_Worth_HH property allows you to tailor your content based on the household net worth of your visitors. This guide provides an overview of how to use the Net_Worth_HH property to create personalized experiences and includes a list of potential net worth values.

Usage​

The Net_Worth_HH property can be used to display content that resonates with the visitor's household net worth, making your communication more relevant and effective.

Example​

Usage:

{{#if (eq Net_Worth_HH "B. Less than $1")}}
<p>
  Our financial planning resources can help you start building
  your wealth today.
</p>
<img src="/images/build_wealth.jpg" alt="Build Wealth" />
{{else if (eq Net_Worth_HH "F. $25,000 - $49,999")}}
<p>
  Discover investment opportunities tailored for your net worth
  range.
</p>
<img
  src="/images/investment_opportunities.jpg"
  alt="Investment Opportunities" />
{{else if (eq Net_Worth_HH "J. Greater than $499,999")}}
<p>
  Take advantage of our exclusive wealth management services
  designed for high net worth households.
</p>
<img
  src="/images/wealth_management.jpg"
  alt="Wealth Management" />
{{else}}
<p>
  Welcome! Explore our range of services tailored to various net
  worth levels.
</p>
<img src="/images/general_services.jpg" alt="General Services" />
{{/if}}

In this example, various personalized messages and offers are displayed based on the visitor's household net worth, providing fresh ideas to enhance user engagement and conversions.

Potential Values​

The following table lists the potential values for the Net_Worth_HH property:

ValueDescription
B. Less than $1Household net worth less than $1
C. $1 - $4,999Household net worth between $1 - $4,999
D. $5,000 - $9,999Household net worth between $5,000 - $9,999
E. $10,000 - $24,999Household net worth between $10,000 - $24,999
F. $25,000 - $49,999Household net worth between $25,000 - $49,999
G. $50,000 - $99,999Household net worth between $50,000 - $99,999
H. $100,000 - $249,999Household net worth between $100,000 - $249,999
I. $250,000 - $499,999Household net worth between $250,000 - $499,999
J. Greater than $499,999Household net worth greater than $499,999

Conclusion​

Using the Net_Worth_HH property allows you to personalize your landing pages based on the visitor's household net worth. By leveraging this property, you can deliver content that resonates with different net worth levels, enhancing user engagement and effectiveness.

Next Steps​

Explore more features:

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