Visitor Attributes for Personalization

Introduction

Personalizing your landing pages can significantly enhance user engagement and conversion rates by tailoring content to individual visitors based on their attributes. The following table lists the various visitor attributes you can use to personalize your content, along with their value types, possible operators, and descriptions.

Visitor Attributes

Property	Values	Value Type	Operators	Description
city	-	string	==, !=, contains	Visitor's city
age	-	number	==, !=, >=, <=, <, >	Visitor's age
birth_month_and_year	1951-10-19	string	==, !=	Visitor's birth date
gender	Male, Female	string	==, !=	Visitor's gender
language	see all	string	==, !=	Visitor's preferred language
ethnic_group	see all	string	==, !=	Visitor's ethnic group
generation	see all	string	==, !=	Visitor's generation
education	see all	string	==, !=	Visitor's education level
education_ordinal	see all	number	==, !=, >=, <=, <, >	Visitor's education ordinal
blue_collar	0, 1	number	==, !=, >=, <=, <, >	Visitor's blue collar score
birth_year	YYYY	number	==, !=, >=, <=, <, >	Visitor's birth year
generation_ordinal	see all	number	==, !=, >=, <=, <, >	Visitor's generation ordinal
ethnicity_detail	see all	string	==, !=	Detailed ethnicity of the visitor
ethnicity_white	0, 1	string	==, !=	White ethnicity
ethnicity_african_american	0, 1	string	==, !=	African American ethnicity
ethnicity_hispanic	0, 1	string	==, !=	Hispanic ethnicity
ethnicity_asian	0, 1	string	==, !=	Asian ethnicity
ethnicity_jewish	0, 1	string	==, !=	Jewish ethnicity
credit_range	see all	string	==, !=	Visitor's credit range
amex_card	0, 1	boolean	==, !=	Whether visitor owns an Amex card
bank_card	0, 1	boolean	==, !=	Whether visitor owns a bank card
credit_card	0, 1	number	==, !=, >=, <=, <, >	Number of credit cards owned by the visitor
credit_midpts	see all	number	==, !=, >=, <=, <, >	Credit midpoints
home_owner	see all	string	==, !=	Whether visitor is a homeowner
address_type	see all	string	==, !=	Type of visitor's address
dwelling_type	see all	string	==, !=	Type of dwelling
fine_arts_collector	0, 1	boolean	==, !=	Whether visitor collects fine arts
fishing	0, 1	boolean	==, !=	Whether visitor is interested in fishing
fitness	0, 1	boolean	==, !=	Whether visitor is interested in fitness
football	0, 1	boolean	==, !=	Whether visitor is interested in football
gambling	0, 1	boolean	==, !=	Whether visitor is interested in gambling
gambling_affinity	0, 1	boolean	==, !=	Visitor's affinity for gambling
gardening	0, 1	boolean	==, !=	Whether visitor is interested in gardening
golf	0, 1	boolean	==, !=	Whether visitor is interested in golf
golf_affinity	0, 1	boolean	==, !=	Visitor's affinity for golf
gourmet_affinity	0, 1	boolean	==, !=	Visitor's affinity for gourmet food
healthy_living	0, 1	boolean	==, !=	Whether visitor practices healthy living
healthy_living_interest	0, 1	boolean	==, !=	Visitor's interest in healthy living
hockey	0, 1	boolean	==, !=	Whether visitor is interested in hockey
home_decorating_affinity	0, 1	boolean	==, !=	Visitor's affinity for home decorating
home_heat_type	see all	string	==, !=	Type of heating in the visitor's home
home_improvement	0, 1	boolean	==, !=	Whether visitor is interested in home improvement
home_owner_ordinal	see all	number	==, !=, >=, <=, <, >	Homeowner ordinal
home_price	0-999999	number	==, !=, >=, <=, <, >	Price of visitor's home
home_purchased_years_ago	0-56	number	==, !=, >=, <=, <, >	Years since visitor purchased home
home_study	0, 1	boolean	==, !=	Whether visitor has a home study
home_value	0-999999999	number	==, !=, >=, <=, <, >	Value of visitor's home
hunting	0, 1	boolean	==, !=	Whether visitor is interested in hunting
income_hh	see all	string	==, !=	Household income
income_levels	see all	string	==, !=	Levels of income
income_midpts_hh	see all	number	==, !=, >=, <=, <, >	Midpoints of household income
investment_type	0, 1	number	==, !=, >=, <=, <, >	Types of investments owned by the visitor
knitting_quilting_sewing	0, 1	boolean	==, !=	Whether visitor is interested in knitting, quilting, or sewing
length_of_residence	0-99	number	==, !=, >=, <=, <, >	Length of residence
likely_charitable_donor	0, 1	boolean	==, !=	Whether visitor is likely to be a charitable donor
luxury_life	0, 1	boolean	==, !=	Whether visitor lives a luxury lifestyle
magazine_subscriber	0, 1	boolean	==, !=	Whether visitor subscribes to magazines
marital_status	see all	string	==, !=	Marital status of the visitor
median_home_value	0-999999	number	==, !=, >=, <=, <, >	Median value of homes in visitor's area
median_income	0-250000	number	==, !=, >=, <=, <, >	Median income of visitor's area
mortgage_age	0-34	number	==, !=, >=, <=, <, >	Age of visitor's mortgage
mortgage_amount	0-999999999	number	==, !=, >=, <=, <, >	Amount of visitor's mortgage
mortgage_loan_type	see all	string	==, !=	Type of mortgage loan
mortgage_refi_age	0-24	number	==, !=, >=, <=, <, >	Age of visitor's mortgage refinance
mortgage_refi_amount	0-999999999	number	==, !=, >=, <=, <, >	Amount of visitor's mortgage refinance
mortgage_refi_type	see all	string	==, !=	Type of mortgage refinance
motor_racing	0, 1	boolean	==, !=	Whether visitor is interested in motor racing
motorcycles	0, 1	boolean	==, !=	Whether visitor owns or is interested in motorcycles
motorcycles_affinity	0, 1	boolean	==, !=	Visitor's affinity for motorcycles
movies	0, 1	boolean	==, !=	Whether visitor is interested in movies
multilingual	0, 1	boolean	==, !=	Whether visitor is multilingual
music	0, 1	boolean	==, !=	Whether visitor is interested in music
nascar	0, 1	boolean	==, !=	Whether visitor is interested in NASCAR
net_worth_hh	see all	number	==, !=, >=, <=, <, >	Household net worth
net_worth_midpt_hh	see all	number	==, !=, >=, <=, <, >	Midpoint of household net worth
new_credit_offered_hh	0, 1	boolean	==, !=	Whether visitor has been offered new credit
num_adults_hh	0-9	number	==, !=, >=, <=, <, >	Number of adults in the household
num_children_hh	0-8	number	==, !=, >=, <=, <, >	Number of children in the household
num_generations_hh	0-3	number	==, !=, >=, <=, <, >	Number of generations in the household
num_persons_hh	0-9	number	==, !=, >=, <=, <, >	Number of persons in the household
number_of_vehicles_in_hh	0-10	number	==, !=, >=, <=, <, >	Number of vehicles in the household
occupation_detail	see all	string	==, !=	Visitor's occupation details
outdoors	0, 1	boolean	==, !=	Whether visitor is interested in outdoor activities
owns_investments	0, 1	boolean	==, !=	Whether visitor owns investments
owns_stocks_and_bonds	0, 1	boolean	==, !=	Whether visitor owns stocks and bonds
owns_swimming_pool	0, 1	number	==, !=, >=, <=, <, >	Whether visitor owns a swimming pool
pet_owner	0, 1	boolean	==, !=	Whether visitor owns pets
pets_affinity	0, 1	boolean	==, !=	Visitor's affinity for pets
phone_activity	see all	string	==, !=	Phone activity
phone_can_receive_texts	0, 1	boolean	==, !=	Whether visitor's phone can receive texts
phone_carrier	see all	string	==, !=	Visitor's phone carrier
phone_dialing_code	0-9999	number	==, !=, >=, <=, <, >	The 1 to 4 digit dialing code for this phone number or null if unknown.
phone_do_not_call	0, 1	boolean	==, !=	Whether visitor's phone is on the do-not-call list
phone_formatted	+18007132618	string	==, !=	The phone number formatted in the international dialing code. N/A if not formattable.
phone_is_callable	see all	boolean	==, !=	Whether visitor's phone is callable
phone_type	see all	string	==, !=	Type of phone
phone_voip	0, 1	boolean	==, !=	Whether visitor's phone is a VoIP number
photography	0, 1	boolean	==, !=	Whether visitor is interested in photography
political_contributor	0, 1	boolean	==, !=	Whether visitor is a political contributor
political_party	see all	string	==, !=	Political party affiliation
premium_amex_card	0, 1	boolean	==, !=	Whether visitor owns a premium Amex card
premium_card	0, 1	boolean	==, !=	Whether visitor owns a premium card
premium_income_hh	see all	number	==, !=, >=, <=, <, >	Premium household income
premium_income_midpt_hh	see all	number	==, !=, >=, <=, <, >	Midpoint of premium household income
region_name	-	string	==, !=	Name of the State
religion	see all	string	==, !=	Visitor's religion
running	0, 1	boolean	==, !=	Whether visitor is interested in running
rv	0, 1	boolean	==, !=	Whether visitor owns or is interested in RVs
scuba	0, 1	boolean	==, !=	Whether visitor is interested in scuba diving
self_improvement	0, 1	boolean	==, !=	Whether visitor is interested in self-improvement
single_family_dwelling	0, 1	boolean	==, !=	Single-family dwelling ordinal
snow_skiing	0, 1	boolean	==, !=	Whether visitor is interested in snow skiing
soccer	0, 1	boolean	==, !=	Whether visitor is interested in soccer
soho_business	0, 1	boolean	==, !=	Whether visitor has a SOHO business
sports_memoribilia_collector	0, 1	boolean	==, !=	Whether visitor collects sports memorabilia
stamps	0, 1	boolean	==, !=	Whether visitor is interested in stamp collecting
tennis	0, 1	boolean	==, !=	Whether visitor is interested in tennis
travel_cruise_affinity	0, 1	boolean	==, !=	Visitor's affinity for cruise travel
travel_cruises	0, 1	boolean	==, !=	Whether visitor is interested in cruises
travel_foreign	0, 1	boolean	==, !=	Whether visitor is interested in foreign travel
travel_vacation	0, 1	boolean	==, !=	Whether visitor is interested in vacations
truck_owner	0, 1	boolean	==, !=	Whether visitor owns a truck
trucks_affinity	0, 1	boolean	==, !=	Visitor's affinity for trucks
urbanicity	see all	string	==, !=	Degree of urbanization
veteran_hh	0, 1	string	==, !=	Veteran status in the household
walking	0, 1	boolean	==, !=	Whether visitor is interested in walking
white_collar	0, 1	number	==, !=	White-collar worker ordinal
woodworking	0, 1	boolean	==, !=	Whether visitor is interested in woodworking
zip	99999	string	==, !=	Visitor's ZIP code

Conclusion

You may use these properties throughout your Dynamic Text and when application you can use the operators given when using comparison operators to make logical decisions.